What Is Corporate Social Responsibility (CSR)?

Corporate Social Responsibility (CSR) is defined by the European Commission as the voluntary integration by companies of social and environmental concerns into their business activities and their relations with stakeholders.

CSR and Recruitment: A Fundamental Link

Beyond its role in the overall performance of companies, CSR now represents an undeniable lever to enhance the employer’s brand and to measure the compatibility of the company with the selected candidates.

During a recruitment process, a company committed to sustainability has better assets to meet the expectations of candidates who are often in search of meaningfulness and who might prefer to choose a company committed to strategies focused on the environment, societal, civic, educational, or even humanistic investment.

This observation leads our clients to apply their CSR strategy in their processes, their values and/or their actions. As a recruitment agency, we are the first point of contact for our clients with their potential future recruits, which positions us as an ambassador for their employer brand, and this goes beyond the presentation of a position to be filled.  We are thus led to present our clients’ concrete sustainable development actions: for example, their involvement in certain causes, their procurement strategy, their policy on the fight against discrimination, diversity and/or interculturality, inclusion, fair management of Succession Plans, quality of life at work, etc..

Whatever the stage of progress of your CSR approach, Géraldine will help you establish and implement a coherent, structured, and time-driven sustainability strategy and build a strong employer brand.

Géraldine also accompanies you in the development of your responsible innovations from ideation to financing and guides you in the implementation of sustainable business models by deploying, in particular, the OpenGreen® method, a pragmatic and efficient innovation-oriented eco-design tool that allows you to start eco-designing without jeopardizing your processes.

For more information visit
www.innovation4impact.fr